Colors – A Powerful Tool in Interior Design
Colour psychology is used widely in branding and marketing but it is also a powerful interior design tool that has more impact on the mood of a room than any other factor.
Have you ever wondered why you feel so energised after stepping into a royal purple room scheme or so peaceful when in a beautifully neutral living space? It’s because of colour psychology in interior design, closely connecting colour to our emotions and feelings.
Different shades conjure various emotions so when debating on which hues to choose for your home it’s key to think about the kind of atmosphere you want to create and which colour will help you achieve this.
Whether you’re looking to add occasional bursts of colour or decorate your entire room from top to bottom, discover the emotional effects of colour in interior design in our round-up of colourful projects below.
But before that, let’s have some fun with color. What do we think of or how do we feel when we see a particular color?
White – Purity
Black – Authority
Pink – Love
Red – Love, romance, energy
Yellow – Happiness
Blue – Calmness
Green – Nature, money
Grey – Practical
Orange – Enthusiasm
Purple – Royalty
Brown – Stability
Terribly underused as a colour only to be used for little girls’ rooms, pink is a delicate hue which speaks of nurture, love and femininity. It’s tones are comforting making it a favourite for bedrooms, but it can easily be transferred to living room schemes if executed well. Give the colour a chance by opting for refreshing patterns and classic yet fuss-free furniture shapes.
Blue is one of the strongest hues of the colour spectrum. Deep, bold hues, such as navy and royal blue, are great for evoking confidence and are associated with admirable qualities such as loyalty, trust, peace and success.
Lighter shades of the colour install a feeling of calm and tranquility at home which makes them great for bedrooms, bathrooms and living spaces where you want to relax.
Black is the go-to colour of all time in all aspects of life. Whether you don’t know what to wear or what colour of furniture to opt for, black’s neutrality gives it a fail-safe quality and promises sophistication.
It’s a proven accent colour but when used heavily in a room scheme, the psychology of this colour results in power, drama and mystery.
Purple is ROYAL. It looks right at home in feminine spaces, such as a pretty bedroom scheme, but deeper versions of the hue can also be incredibly masculine.
It also suggests luxury. Think about using it in a dressing room to create a truly special getting-ready destination or let it take over your entrance hallway to impress guests at the first opportunity.
It’s no surprise that yellow is connected with joy, optimism and energy. Whether it’s mustard, lemon or baby yellow, the hue is always unmistakably vibrant.
Playful yellow shades make a perfect match for children’s bedrooms and nurseries, but the colour can also be grown-up and works in practically any room you want it to.
Like so many bright tones, it can be tricky to make work in a room from top to bottom, but statement yellow furniture and bold yellow accessories make for beautiful styling.
Stick with golden shades and utilise the colour in darkened areas of your home to bring a feeling of light and space into action.
Green is an extremely positive hue as it reminds of balance and growth. It immediately brings the natural world to mind and it’s an incredible way to bring a refreshing nature indoors, especially if your home is located in a city with little surrounding greenery.
The hue comes in a variety of attractive shades, ranging from emerald and jade to olive and lime. It makes an ideal wall colour in spaces where you need to open your mind such as kitchens and home studies, and, as it’s closely linked to money, it’s a sensible choice for business properties.
Grey is a versatile colour that can take on a range of personalities. This colour denotes security, intelligence and solidity.
It also adds a feeling of calm and composure—a quality that’s ideal for family homes with excitable children. It can be soft and delicate or strong and confident.
Red is one of the most dramatic hues in the colouring book and one of the most enticing colours when it comes to rousing emotions. It’s often coupled with sentiments such as passion, excitement and energy.
Red can be a productive choice for home offices and creative spaces.
Red has many sister forms including tomato red, crimson and burgundy. Play around with red, It’s fun.